How do I personalize my email?


People are more likely to engage with your emails if they are personalized. By using the information you have collected about your contacts – data such as first name, title, company, etc. – you can add a personal touch to your emails.

In PushSend you can add this personal information to your emails by using Tokens. For example, you could enter “Hello %First Name%” into your email, and for each recipient their first name would appear in the email.

 To add tokens to your email:

  1. In the Email Designer, add a Text Block to your template
  2. While entering your text, position the cursor where you want to insert the token
  3. In the Text Block settings, under Tokens, click the Choose Token drop down
  4. Select the token you want to insert into the text
  5. The token will be inserted into your text
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